These are some examples of ads demonstrating my concepts, art direction, photo compositing and copywriting. In light of the endless clutter that consumers deal with every day, exceptional advertising is the only way to go. Make sure your product is the one that gets people clicking. My work begins only after I learn all I can about your company's essence. I then extract the core message, and see it comes across laser clear in the ad. Above all else, results matter most. The best ads are not only smart… they work.

Vision Associates' Free Yourself campaign is a good example. Vision Associates caters to ophthalmologists, streamlining dispensary operations, so doctors can focus on their practice. Ads, postcards and trade show material rocketed their business … almost more than they could handle! Mary Walker, Director of Operations wrote: "I’m sure you know, but I want to reiterate that I am constantly impressed with what you can accomplish and how seamlessly it all seems to happen. We are striving to be more like you and hope our own engagement with our clients leaves them with the same “WOW” factor you always give us!! Thanks… for bringing together an outstanding group for us... for everything your whole team does… all of them amazing and creative and inspiring and so professional….you should be very proud of all of them! If you ever need an additional client reference, please have anyone contact us, we’d be happy to sing your praises!"

That is results.

Take the Fette Spare Parts Frankenstein ad. Fette needed to stress how non-OEM parts were not a good idea for their top-of-the-line tablet presses … the Cadillacs of the industry. The Frankenstein monster was ideal to represent this, but a licensed photo from Universal Studios was out of their budget. Starting with an image of someone wearing the right outfit, I manipulated hair and face to resemble Boris Karloff. A stand up model of the monster at their next trade show was a huge success. After a full year of promotion (including trade show giveaways, flyers and calendars), the company set new records for parts sales and the campaign garnered awards from the trade publications for “impact, recall and awareness.”

That is results.

One direct mail and newspaper ad, "Rate, Not Bait", promoting a special rate for one day at an Investor Savings Bank branch (which was not doing well, being isolated on an island in a parking lot) resulted in one-day of deposits exceeding $10 million!

That is results.

A website was once an extra for a business. Now, it's vital. Websites demand a great deal of planning and careful design of the architecture. Designing a site requires more than a pretty layout. Simplicity for the user interface is key. Responsive design is also crucial in our increasingly mobile market. Be it site design, online banner ads, or eblasts, careful use of branding and best practices is critical. I'll make sure you get the look that fits your branding, the ease of use your customer wants, and the results to keep you growing.

Better branding begins with strong identity. Whether you're looking for a new logo or refreshing one you've had for some time, how you go about it is paramount for success. Off the shelf logos from a stock art agency are not a great solution. Your mark is everything, and it carries the trust of your customers. 

The Primac Group wanted rebranding for their healthcare management company, as well as a facelift for their website. The solution focused on the encompassing support and expertise given to their customers.

Love Point Idyll was looking for branding and a logo that reflected the feel of staying at the bed and breakfast sitting on the shores of the Chesapeake Bay. The blue heron in the water is actually something seen on their beautiful grounds.

A physical therapy and personal training center contacted Rapunzel Creative about  rebranding.  They needed a logo that would be unique and a slogan that is catchy. Their desired outcome was to increase patient population, with an audience was mainly Medicare patients but wanted a name that would appeal to all ages. Knowing it was all about getting people back on track, the name Reboot was born.

The Sussex-Warren chapter of SHRM needed a fresh look for their organization. Something that spoke of the area and the evening learning and networking events. The mark shown is the new face of Sussex-Warren HRMA.

Anthony Paradiso wanted to rebrand his diversity and inclusion speaker service. With the message “Always be your authentic self,” the logo centered on that theme.

Rebel Hive Meadery is a new brand of mead that needed to express their distinct and unusual approach to meads.

FSI wanted a unique mark that shows how they take in banking information, process it and return to their clients. Something that would show they are the gold standard for financial services.

Sussex Country Pediatrics had one of four doctors available around there clock, so your child was covered day or night.

Cortegra was a new company that was the merging of three printing firms. They needed a unique mark that showed the energy of this synergy.

Let me show you how a custom crafted identity will be the start of stronger branding for your company.

Out of home advertising and marketing require a special simplicity to make a message work fast. Compelling visuals and smart copywriting will make all the difference.

What kind of results for the Clifton Savings Bank's Money Within Reach campaign (frog and wall climber)? Deposits increased by $40 million at one Clifton Savings Bank branch with an out-of-doors advertising promotion so successful the client had to pull it after six weeks. The campaign won First and Second Place respectively at the 2014 New Jersey Ad Club Awards for Best of Transit and Outdoor Advertising.

Direct mail, trade show graphics, brochures, vehicle wraps and much more are all pieces of your marketing plan that need compelling messages and artwork to carry your branding forward. Here are some examples of smart collateral.

Dynamic packaging, including mock-ups for presentations, are vital to smarter selling.   I'll help you find the best way to design your packaging, and build greater confidence with your customers.

Combining exception Photoshopping and imaginative combinations, I can visualize anything you need. Whether it's as simple as adding logos to products or perhaps building a city from your products, no idea is too far fetched. Photo manipulation may be just the solution you're looking for.

My illustrations are a fresh alternative to struggling through a stock photo search that never results with exactly the image you seek. Let me sketch out various takes on the image you need, and work together with you to bring to life the illustration that fulfills your vision.

You deserve cartooning with life in the scene. Characters that breathe. Scenes that have atmosphere. While I am adept at several different styles, all are done with results in mind... be it a child’s smile or a product sold. Every assignment is discussed, sketched out in rough form for your changes and approval, and then finally inked and colored. Growing up with Chuck Jones and Tex Avery cartoons, I knew that personality had to reside in the cartoon, and that extra vitality will be in your project.  I pride myself on figuring the best way to capture what you have in mind. I can help suggest various ideas to make the illustration you want clearly connote your expectations in the best way possible. Email or call me to discuss your next advertisement, book illustrations, packaging, character design, or web site artwork. I’ll help make it a resounding success.

Pastor Al (black & white) cartoon 2007 © JS Paluch Co., Inc.