These are some examples of ads demonstrating my concepts, art direction, photo compositing and copywriting. In light of the endless clutter that consumers deal with every day, exceptional advertising is the only way to go. Make sure your product is the one that gets people clicking. My work begins only after I learn all I can about your company's essence. I then extract the core message, and see it comes across laser clear in the ad. Above all else, results matter most. The best ads are not only smart… they work.

Vision Associates' Free Yourself campaign is a good example. Vision Associates caters to ophthalmologists, streamlining dispensary operations, so doctors can focus on their practice. Ads, postcards and trade show material rocketed their business … almost more than they could handle! Mary Walker, Director of Operations wrote: "I’m sure you know, but I want to reiterate that I am constantly impressed with what you can accomplish and how seamlessly it all seems to happen. We are striving to be more like you and hope our own engagement with our clients leaves them with the same “WOW” factor you always give us!! Thanks… for bringing together an outstanding group for us... for everything your whole team does… all of them amazing and creative and inspiring and so professional….you should be very proud of all of them! If you ever need an additional client reference, please have anyone contact us, we’d be happy to sing your praises!"

That is results.

Take the Fette Spare Parts Frankenstein ad. Fette needed to stress how non-OEM parts were not a good idea for their top-of-the-line tablet presses … the Cadillacs of the industry. The Frankenstein monster was ideal to represent this, but a licensed photo from Universal Studios was out of their budget. Starting with an image of someone wearing the right outfit, I manipulated hair and face to resemble Boris Karloff. A stand up model of the monster at their next trade show was a huge success. After a full year of promotion (including trade show giveaways, flyers and calendars), the company set new records for parts sales and the campaign garnered awards from the trade publications for “impact, recall and awareness.”

That is results.

One direct mail and newspaper ad, "Rate, Not Bait", promoting a special rate for one day at an Investor Savings Bank branch (which was not doing well, being isolated on an island in a parking lot) resulted in one-day of deposits exceeding $10 million!

That is results.